So you want to start a food truck? - Food Business - Salon.com

It's become a familiar story: poor working stiff is unhappy with life in cubicle. Poor working stiff has an epiphany. Poor working stiff can't take it anymore, quits his job, finally opens that adorable chicken-and-pie shop and takes the world by storm. It's got all the elements to seize our imaginations -- a quixotic dream, a rebellion against The Man, and a happy ending: a tangible, delicious product that is as different from an Excel spreadsheet as could be.
How did Mr. Stiff do it? For most of the 20th century, corporate drones wanting to jump ship have had a pretty reliable road map to culinary glory: You started at the bottom, maybe as a dishwasher somewhere, and worked your way up to line cook, to sous chef, to positions at steadily fancier and more expensive restaurants. Or, you enrolled in cooking school. Either route helped you build up the broad, deep culinary repertoire you need.
But the rules are changing.
Culinary credentials, or even experience, are no longer a prerequisite for success in the culinary world. More and more of these dissatisfied professionals are skipping the usual steps and reaping quick rewards. In just a couple of years since he quit his job in financial services, Luke Holden has opened three branches of his popular lobster roll shack, Luke's Lobster. Ex-lawyers driving cupcake trucks have popped up in New York, Philadelphia and Washington, D.C. (There's also a Butch Bakery owned by a proudly self-identified "former asset backed securities attorney for a major Wall Street law firm," that specializes in "bringing a totally unprecedented culinary product to market" -- the "manly" cupcake.) The Peached Tortilla in Austin, Texas, is run by yet another disillusioned lawyer. The list goes on and on.

So you want to start a food truck? - Food Business - Salon.com

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