Facebook CTO Bret Taylor has said that a lot of the company’s focus this year will be on mobile. When Facebook declares an intention in any direction, people take notice, but for marketers, this may mean that 2011 is the “year of mobile,” a designation that has been tossed around every year since 2006 or so.
It’s unthinkable for a marketer to ignore Facebook, but that said, there are a lot of mysteries and frustrations around the platform. Display ads don’t perform very well there, for instance, and a lot of consumer data is kept under wraps. Facebook’s mobile operations are even harder to get a handle on. The company’s mobile app, for instance, doesn’t at the moment provide any opportunities for advertisers through traditional venues, such as display ads.
But things are changing. Eyeing Groupon, Facebook recently expanded its Facebook Deals platform to include local deals in at least six cities. Facebook Places hasn’t been used much by marketers yet, but that could also change. Here are three big potential growth areas for Facebook’s mobile operations this year and some ways that marketers have already capitalized on them.
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3 Facebook Mobile Trends to Watch This Year
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