If you even pay a little attention to what's going on in the entertainment industry, it's easy to get snowed in with box office information that seems meaningful, but is hard to interpret. If a movie's number one in its opening weekend, does that mean it's automatically a hit? Or is the percentage drop between the first and second weekends the important number? And so on. News outlets tend to report lots of box-office data without giving that much context.
As Phil Contrino, editor of BoxOffice.com, says, "The mainstream media is guilty of this. They look at the opening weekend — and instantly a movie is a success or a failure." But the truth is way more complicated than that. Sometimes, a film can do well in its first weekend and then stumble in later weekends. Or a film can develop "legs," like Christopher Nolan's Inception, and win a few weekends in a row.
Read More..
How much money does a movie need to make to be profitable?
Comments (0)
Post a Comment